Friday, 17 May 2013

Bristol Cycling Campaign Logo Design

I've recently completed work on a new logo design for the Bristol Cycling Campaign. The logo was required to reflect the following values: Independent, Challenging, Mainstream, Visionary and Sustainable and fit with the strap line: 'The voice of Bristol's cyclists'. It also needed to incorporate elements from the mission statement: 'We work for Bristol and the surrounding area to be: Alive with people on bikes; Where cycling is so easy, everyone does it; Happier, healthier, greener and more civilised.'

The logo includes a couple cycling and reflects more of a human rather than mechanical feel throughout, appealing to women as much as it does to men as well as to younger adults. The bikes used have a very generic feel for both male and female use, they also avoid being distinctively racing or mountain bikes. The colours used complement the existing material used by the Campaign and the style guidelines further enhance the overall image of the Campaign, providing a more consistent approach across all material.

To find out more about the Bristol Cycling Campaign please visit their website: or follow them on Twitter: @BristolCycling

Please see below for the final logo.

Monday, 13 May 2013

One Thing I Know

New website has launched a new book to celebrate it's inception. It's being offered for free with just the postage to pay. I received my copy at the weekend and it is well worth getting hold of one if you can. If you're newly self-employed or thinking of starting you're own creative business there are some really interesting articles that are incredibly insightful. It's published by Creative England as both a free book and website, and compiles articles from leading creative entrepreneurs aimed at passing down their experience of starting, running and growing a creative company. The articles cover all areas and come from some very established creatives – including Dave Sproxton (Aardman) Charles Wace (twofour) Spencer Buck (Taxi Studio) and Jim Douglas (Future Publishing).

The book has been designed by Fiasco Design and also contains original artwork from over 30 commissioned UK artists. The free book can be ordered from, where all the articles are also available in digital format. They only have a limited print run so if you're after a hard copy you need to be quick!

They can also be found on Twitter at @onethingIknow